Bentley Opted for SUV Over New Sports Car

Bentley Opted for SUV Over New Sports Car

We all know hindsight is 20/20, and we can’t help but wonder if Bentley had the opportunity to do it all over again if they would have chosen a different path.

The British luxury automaker debuted their 9 F Concept SUV at the 2012 Geneva Motor Show to much criticism and it didn’t take long for Bentley to announce that the design would be revamped.

In an interview with Motor Trend, CEO Wolfgang Durheimer explained that Bentley had a few options when he decided to expand the model range. Besides the SUV that we see here today, Bentley strongly considered another sports car – one that would be smaller and more pure than the Continental GT. Durheimer didn’t elaborate on the other options, but did say that the sports car even has a model sitting outside the office of Dirk van Braeckel, the company’s head of design.

As for how Durheimer feels with the SUV option? “In the end the SUV was a better idea. It sits above all its competition. The sports car would have had the Porsche 911 Turbo as opposition.” We guess Durheimer doesn’t really see the Cayenne as competition to its upcoming SUV model.

Regardless, we are interested to see what Bentley does to change the design of their SUV around to make it more… palatable.

GALLERY: Bentley EXP 9 F Concept


[Source: Motor Trend]