Chrysler “Second Half” Ads Followup to “Half-Time in America”

Chrysler “Second Half” Ads Followup to “Half-Time in America”
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The Chrysler “Halftime in America” Superbowl commercial featured Clint Eastwood and a heartfelt message of hope. The theme is continued in four new commercials released today from the brand, with each spot featuring a different vehicle. 

Each vehicle gets a one-minute spot and Chrysler chose to highlight the Dodge Challenger, Chrysler 300, Jeep Wrangler and RAM 1500. Each commercial tells a story about how the car influences a family, playing off of the emotions that are raised when talking about father-son bonds, or husband-wife relationships.

Of course, all-American commercials like these wouldn’t be complete without a military man or a man and his truck, and Chrysler doesn’t fail to deliver the goods.

The commercials were produced by Oregon based advertising agency, Wieden and Kennedy. The spots will run heavily this weekend during many major events, including the NCAA semi-finals and championship game, NHL games, the Martinsville Speedway NASCAR race, the American Country Music Awards and during the AMC show Mad Men.

Watch all four ads below.

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