Potential customers are no good to an automaker if they’re dead so Mercedes-Benz is taking steps to help improve the chances that teens practice safe driving in the spirit of National Distracted Driving Awareness Month.
“Teens are now faced with more distractions behind the wheel, compared to previous generations of new drivers,” said Marc Hemsworth, senior driving coach at Mercedes-Benz Driving Academy and former LAPD officer and chief driving instructor. “Reinforcing the dangers of distracted driving and being a good role model are a few ways parents can help improve driver safety for their teens and everyone on the road.”
Mercedes-Benz Driving Academy, a California State certified driving school, will kick off the awareness month by offering free programs including a distracted driving demo, Parent and Teen Workshops and driving assessments.
The seminars begin April 2 and will be held at Calabasas High School in Calabasas, Calif. and mark the third year that April has been designated with the awareness campaign.
Distracted driving, according to the National Highway Traffic Safety Administration (NHTSA), is more likely among teens over any other age group. Additionally, in the first half of 2011, the number of teen driving deaths increased by 11 percent after an eight-year consecutive decline.
National Distracted Driving Awareness Month, as the name would suggest, is observed throughout the country, but California runs an additional “Teen Safe Driving Week,” which begins this Sunday.