With Tata behind the wheel, Land Rover appears to have a new lease on life, revamping existing products and venturing into markets where it hasn’t gone before.
The Range Rover Evoque, has proved quite the smash hit since its debut in 2010 and has brought new customers into the fold, people who before, probably wouldn’t have considered a Land Rover product. In fact, according to global brand chief John Edwards, some 80 percent of Evoque customers are buyers new to the marque.
So, speaking of niches, where do you go from here? Well, with three and five-door Evoque models currently available, perhaps the next logical step is a convertible. After all, Nissan markets a convertible Murano (the CrossCabriolet) in the US so why not Range Rover?
At present the convertible Evoque is merely a concept, a design study to gauge public response, though the way the automotive industry is these days, with more and more niche products appearing, especially in luxury segments, don’t be surprised if you see it showing up on Rodeo Drive or in South Beach a few years from now.