Expanding the Land Rover brand to a wider audience, the Evoque proved to be a fresh and attractive departure from the traditional Land Rover offerings. Well received since 2010, global brand chief John Edwards reported that some 80 percent of Evoque customers are buyers new to the marque.
With the unveiling of its new Evoque Convertible concept at the 2012 Geneva Auto Show, Range Rover hopes to expose itself to an even more diverse market. In fact, if given the green light, the Evoque Convertible will be the world’s first premium compact convertible SUV. Running gear in the concept is expected to be identical with its hardtop counterparts. However, additional structural reinforcements in the Evoque Convertible is expected to add another 165 lbs. to the curb weight.
One of the rare automakers to create vehicles that look just as at home cruising along the trendiest city streets as it does navigating rural dirt paths, Range Rover released a new promotional video to feature the Range Rover Evoque Convertible’s surprising versatility.
Check out the promo video below.
GALLERY: Land Rover Evoque Convertible
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