Subaru BRZ Japanese Sales Shatter Companies Estimates

Subaru BRZ Japanese Sales Shatter Companies Estimates

The Subaru BRZ went on sale in Japan on February 3 and was expected by the company to sell around 450 units a month. Now, almost two months later, Subaru’s parent company Fuji heavy industries has released that 3,551 BRZ’s have sold, eclipsing estimates.

This goes above and beyond what the company was expecting out of the rear-wheel drive sports car’s sales. These numbers are impressive, but it is not uncommon for a huge sales spike to happen when a car first hits the market, especially in Japan. It will be interesting to see if American buyers jump on the BRZ as hastily as the Japanese have, with the company forecasting 500 units a month to be sold in the States.

The BRZ is getting to its intended audience as well, with over 60 percent of BRZ buyers in Japan under 40 years old. Two thirds of all Japanese BRZ owners opted for the manual transmission as well, which signals this as a hit with driving enthusiast.

The BRZ goes on sale in the United States on April 20, 2012.

[Source: Automotive News]