Home / Auto News / News article: Top 10 Cars With Highest Percentage of Women Buyers - AutoGuide.com News
 |  Mar 28 2012, 8:32 AM

1. Volvo S40: 57.9%

No doubt the Volvo S40 is a surprise at the very top of the list. Just the fact that the MINI Cooper wasn’t anywhere to be seen is a shock considering nine times out of 10 we see one on the road, it’s a female behind the steering wheel. Nonetheless, the safe, conventional, and arguably boring S40 tops the list of female-owned vehicles. This is interesting, since the Swedish automaker has decided to cancel the S40 and capturing the female market is always an uphill battle for any automaker.

We’re curious to see how the Fiat 500 does with the female demographic. Or maybe the cutsey brand will be dominated by male shoppers thanks to the use of Catrinel Menghia as one of its spokesmodels.

  • Mel Barnett

    Mine is on order… It is the cutest thing around. Waiting on it is killing me. I have already bought seat cover and floor mats for ME, MY car. Stick shift so my family can’t drive it.

  • Randompopcorn

    This really helps me in this magazine project that I am doing, hopefully the company managers will approve of this and I will win since my teacher think my magazine idea is unique since it is a magazine for women!