Applications opened at noon Eastern Standard Time, today for Toyota’s 100 Cars for Good campaign that donates the aforementioned number of cars to 100 non-profit organizations over a period of 100 days.
Last month we reported that the program would enter its sophomore year, which began today. Applications are being accepted until March 26 at 11:59 Pacific Standard Time or until 5000 applications are received. That number will then be narrowed down to 500 total organizations and divided into groups of five. One group of five will be voted on by Facebook users every day for the contest duration.
Runners up will reviece a $1000 grant from Toyota, while winners will be eligible for one of six vehicles including a Camry Hybrid, Highlander SUV, Prius v hybrid, Sienna minivan, Sienna Mobility or Tundra full-sized pickup. Each vehicle will also be backed by a six-year, 100,000-mile powertrain warranty.
Each one of the finalists will submit a video and explanation of how a car will help further its work. Toyota will also provide a digital video camera training toolkit and advertising credits to encourage a better advertised campaign.
“Toyota’s donation was a game changer for us, making it possible to significantly expand our food programs at a time of extraordinary need. This ability to serve more people and to bring greater awareness to our mission simply wouldn’t have happened without Toyota,” said Teresa Connolly, executive director of New Jersey’s Community Soup Kitchen, which received a Sienna last year.