For the second year running, Volkswagen is the best “Total Value” brand according to ratings agency, Strategic Vision.
The Total Value Index is a “calculation of explicit owner statements on 442 attributes and focuses on immediate and expected (long term) economic factors such as warranty, technical innovation, standard equipment, mpg, etc. and each is weighted appropriately as the data dictates,” according to the agency.
Hyundai took second place, while Ford ranked third in “Total Value Index.” But more importantly is that for the first time in over 10 years, American automakers lead the number of Total Value winners with eleven segment leaders. There are 23 specific segments in total ranging from small car to near-luxury car to standard pickup.
Topping the charts in Total Value Index was the Chevrolet Volt in the Mid-Size Car segment with a score of 836. “Even though the median price of a Chevy Volt was $43,000, owners believe that for every dollar spent, they got more than did buyers of other vehicles. Customers had tremendous value appreciation for Volt’s technical innovation, warranty, standard equipment and certainly fuel economy,” said Alexander Edwards, president of Strategic Vision.
Hybrid or electric vehicles also topped their respective segments this year, with the Honda Civic Hybrid leading the Small Car segment, Nissan Leaf in the Small Multi-Function segment, the previously mentioned Chevy Volt and Nissan Leaf, and the Lincoln MKZ Hybrid in the Near-Luxury Car segment.