KFC’s latest marketing campaign for its classic Chunky Chicken Pot Pie has been a hit as audiences complimented its cool retro style. While that pot pie does look down-right scrumptious, the red 1970 Dodge Charger was the most eye-catching of all.
Fans of the commercial shared their thoughts on KFC’s Facebook page, “The Pot Pies are delicious, but my nod goes to the Dodge Charger!” Another shared the same sentiment, “Man, that’s one sexy 1970 Charger!”
After the outpour of appreciation, KFC announced a special photo contest where the very Charger will be the grand prize awarded to the winner. Chief Marketing Officer Jason Marker explained, “There are lots of ‘classics’ in our current commercial, from the Chunky Chicken Pot Pie and the Dodge Charger to the dudes’ sunglasses and sideburns. Now, one lucky fan is going to own the very car that has been creating all this online buzz. And no matter what the decade, anyone would look cool pulling up to the KFC drive-thru in that classic ride.”
Here is how the contest works: visit KFC’s Facebook page and upload a fun and classic “old school” themed photo. The submitted picture could either be a real photo taken in the 70’s or it could be one that was inspired by the decade. Once uploaded, the picture will automatically post on the user’s Facebook page and will be forwarded to KFC as well. Pictures will be graded on creativity, originality, and consistency with the KFC brand image.
The contest, aptly named “Bring Back a Classic,” will run through April 1, 2012. The winner of the photo contest will be announced after April 15, 2012.
Check out KFC’s Bring Back a Classic Advertisement Below: