Audi Buys Ducati for Small Engine Technology: Official Release

Audi Buys Ducati for Small Engine Technology: Official Release

Audi officially announced its purchase of Italian superbike manufacturer Ducati today, though information about the $1.12 billion deal broke yesterday.

Small engine technology that lends Ducati bikes their sport-loving  spirit seems to be at the key of what the automaker is excited to acquire. Speculations lit afire when news originally surfaced that the German marque might make the acquisition. Among the ideas people guessed might be at the heart of the deal, it seemed such a move might let the brand compete with BMW on all levels.

Another popular theory was that Audi might be interested in Ducati’s notable small engine experience. It seems that the latter was correct, though there’s no question Ducati will continue to produce motorcycles under its new ownership.

In the release, Audi said the motorcycle manufacturer’s progressive control systems, special combustion chamber process and understanding of lightweight construction will be a great asset to the company.

“Ducati is known worldwide as a premium brand among motorcycle manufacturers and has a long tradition of building sporty motorcycles. It has great expertise in high-performance engines and lightweight construction, and is one of the world’s most profitable motorcycle manufacturers. That makes Ducati an excellent fit for Audi,” Audi board of management chair Rupert Stadler, said.

That raises questions about what we will see in future Audi models. Perhaps this deal will  eventually change the engines seen in RS models, or even the entire line. Ducati small engine technology is renowned for generating high output with minimal displacement, something that’s becomign increasingly valuable as gas becomes more expensive.

  • Feichstadt

    Vinci vidi Kaufe!

  • Andrewcaracciolo_CSANOVA

    its still italian and lambo may be owned by vw but the italians still produce it viva italia best cars in the world and the country that is home to everything the best for everything de tomaso ducati aprilia banelli lambo bugatti maserati lancia fiat alfa romeo agusta exiest women and men the best cologne the most beautiful country in the universe the best food the best soccer team/teams etc etc etc

  • Andrewcaracciolo_CASANOVA


  • mark van den berg

    Can only be a good thing for Ducati.Now they will have the financial clout to really sort the beemers and the Jap crap out.