Demand for diesel-powered passenger cars is growing in the U.S., though it’s still a fraction of the market — a trend Bosch boss Peter Marks sees accelerating in the future.
Speaking at an Automotive Press Association event in Detroit, Marks predicted an increase of as much as 10 percent over the current three percent market share seen today by 2015. Furthermore, he sees automakers doubling the number of diesel models offered to U.S. consumers.
“Clean diesel allows drivers to have improved fuel economy and reduced emissions, while still having a car with power and performance,” Marks said.
While the cars are initially more expensive than a traditional gas version, Marks says better fuel economy could easily balance those costs in 14 months.
Hybrids, which have traditionally been more popular among Americans, also retain less value than clean diesels, which have a reputation for lasting into much higher milage.
With fuel prices pressing higher, people are looking for fuel-efficient transportation. Hybrids and diesels are both reasonable options, but Marks said he sees clean diesels achieving as much as 54 mpg, which could easily offset any advantages a hybrid currently has.