For decades, BMW and Mercedes-Benz have been competing for dominance in the luxury car market. In 2011, BMW took the top honors beating its German rival by just 2,715 vehicles sold. The race is even closer now, at least for the end of the first quarter of 2012, with BMW selling a mere 36 more cars than Mercedes.
In the month of March, BMW saw an increase of 18 percent in sales thanks to its new 3-Series model. Mercedes-Benz had sold 770 more cars than BMW heading into March, so it was a hotly contested sales race. It’s worth noting that the sales figures do not include Daimler’s Sprinter vans and Smart cars, or BMW’s MINI models since those aren’t considered luxury vehicles.
Mercedes also has its newly-redesigned GLK SUV heading to showrooms later this year while BMW will continue to push its new 3-Series model.
U.S. sales of BMW hit 23,940 last month while Mercedes increased 7.7 percent to 23,134. Lexus, who used to hold the top spot in the luxury segment for years fell 2.6 percent to 20,140.
[Source: Automotive News]