Home / Auto News / News article: Buick LaCrosse Commercial Stars Shaq - Video - AutoGuide.com News
 |  Apr 01 2012, 5:32 PM

Now that the legendary Shaquille O’Neal has retired from playing NBA basketball, the giant has become a natural fit for television commercials. His latest endorsement — the Buick LaCrosse which shows it has plenty of room even for a giant like Shaq.

The commercial, titled the “Oh Effect”, was shot in Pasadena, Calif. and has Shaq and his 325-lb frame highlighting what very few might know about the Buick LaCrosse. Features of the vehicle include its 36-mpg highway fuel economy courtesy of eAssist, a “light electrification” system which utilizes a lithium-ion battery system and electric motor-generator to enable regenerative braking capability and of course, its roominess.

As Shaq says in the commercial, he enjoys the Buick LaCrosse because he hes “shoes that are bigger than a hybrid…and are more stylish.”

The ad was directed by the infamous Erich Joiner whose past creations include the “Got Milk?” campaign. The Buick LaCrosse commercials starring Shaq will air during the NCAA Final Four tournament.

Watch a behind-the-scenes on the new Buick LaCrosse ad after the break.

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  • Dean

    Whats the song playing when Shaquille Oneil gets
    inside the Buick Lasabre

  • Yahyo

     Good Feeling by Flo Rida ! ☺

  • Kpsmccourt

    Thanks for the song info Yahyo

  • Burns4u

    I love Shaq!!! cute commercial “I’ve got shoes bigger than most hybrids and more stylish” love it!

  • Jmiller639

    What is the song that plays in the background?  “Oh oh sometimes I’ve got the feelin, I got the feeling that I never, never, never had before…”

  • JC

    I am 5’10″ 230 lbs and with the seat all the way back and all the way down, I still scrape the top of my head as I get in. Shaq is quite a bit taller and quite a bit more weight than me. I want a commercial that shows him getting into and out of my car – a Buiok LaCrosse!

  • Shoup29

    I noticed that even on the “behind the scenes” clip – Shaq is not shown actually getting all the way in the vehicle. More deception as usual.  I wonder what his salary was for that clip?

  • Bigglenut

    Put Micheal Jordan behind him in the backseat, then we’ll see how roomy it really is.

  • Boilerman

    Why did the part when Shaq references his birth and his mom says that’s a lot of boy, changed. Now it makes no sense.

  • http://www.facebook.com/profile.php?id=100002821882549 Pamela DeBow

    I want to see him actually driving the car sitting like that… and where’s the shots of him getting in and out of this so roomy car?????