This award is based on the rate of improvement over the last three years in J.D. Powers five core quality studies. The five studies are: Initial Quality Study (IQS); Vehicle Dependability Study (VDS); Automotive Performance, Execution and Layout (APEAL) Study; Sales Satisfaction Index (SSI) Study; and Customer Service Index (CSI) Study.
Cadillac has been pitching its reinvention for some time now, and with the advent of new cars like the ATS, it seems that all the talk is not without substance. This J.D. power study backs up everything that Cadillac has claimed it is trying to be.
“Our mission has been to re-think and upgrade every element of the customer experience,” said Kurt McNeil, vice president of Cadillac Sales and Service. “This is a meaningful milestone in our journey.”