Black and yellow prancing pony badges have been available in the Chinese car market for 20 years and Ferrari is celebrating the anniversary.
To mark its growing success in the country, the automaker announced the inauguration of a permanent brand exhibition at the Italia Center of the Shanghai World Expo Park. Covering almost two square miles, it designed five specific themes to showcase at the venue.
Between the dedicated Ferrari in China, green technology, product, design, and racing wings, visitors will not only get to see current and past ferrari models, but will also get to admire a rich selection of images and videos made for the exhibition.
What’s more, a limited number of 20th anniversary edition 458 Italias are also being made — 20 to be exact.
The commemorative supercar receives unique Chinese elements in its design. Finished in a brand new color called “Marco Polo Red,” the paint is specific to the limited edition 458. On top of the paint finish, Ferrari gave its 458 a special livery design featuring a black racing stripe that runs along the length of the car to symbolize a racetrack and also adds unique touches inspired by Chinese cultures to complete the theme.
Based on an old Chinese idiom, “the vigor and spirit of the legendary dragon-horse,” a golden dragon element adorns the front bonnet above Ferrari’s suual badge. The design is balanced by gold accents found elsewhere on the 458, including a slick golden highlight across the aeroelastic winglets in the front as well as a gold finish to each of the wheels.
The exterior theme continues throughout the interior too, as a unique gold embroidery lavishes each head rest and a special engine start button is inscribed with the simplified Chinese character for “start.” Finally, a “20th Anniversary Special Edition” plaque is set into the dashboard.
Look for the Ferrari 458 20th Anniversary Special Edition to make its debut at the Ferrari Exhibition at the Italia Center of Shanghai World Expo Park.