Booze flows, cigarettes are smoked and secretaries snogged on a regular basis during an episode of AMC’s popular show Mad Men, but it came as surprise to Jaguar when the automaker found itself the center of attention in last Monday’s installment.
Sterling Cooper Draper Pryce, the fictional ad agency which the plot is built around, tries to win Jaguar as a client.
“We did not have any role in the creation of the Jaguar brand storyline in the AMC television show ‘Mad Men,’ though we did enjoy seeing the Jaguar brand make a cameo,” said a company spokesperson to Automotive News. “Certainly, Jaguar, and especially the Jaguar E-Type, was one of the enduring iconic images of that era.”
Indeed, Jags were sex symbol cars at the time, prompting the comment from main character Don Draper: “I think a man getting out of a Jaguar needs a cold shower… The Jaguar XKE is pornographic.”
In true Mad Men fashion, sex is at the center of the episode and predictably spoils the deal when the Jaguar executive’s wife finds chewing gum on his private regions after returning from a brothel.
[Source: Automotive News]