Land Rover ‘Journey of Discovery’ Reaches Destination, not Charity Goal

Land Rover ‘Journey of Discovery’ Reaches Destination, not Charity Goal

In show-worthy shape, the millionth Land Rover Discovery appeared yesterday at the Beijing Auto Show after making it’s “grueling” journey from the U.K. to China. 

It began on February 29 when the SUV rolled off the line, ready to raise money for charity by taking a historic cross-continent trek. A team of drivers would take the more than 8,000-mile journey, making stops along the way in places like Chernobyl, abandoned Soviet sub bases and the Kazakhstan desert, all the way to the Beijing  Auto Show.

The trip was a recreation of the same path that “The First Overland Expedition” followed in 1955, though it had to divert to Singapore and failed to complete the route.

Aiming to raise £1million, it seems the trip has yet to reach its goal. There weren’t any numbers in the company’s press release to signal how much has been raised to date, but there is a link to contribute, which is a surefire sign that they fell short. The donations will go to the International Federation of Red Cross and Red Crescent Societies, though it’s not entirely clear when the campaign will end.

In total, the trip visited 78 cities over 10,000 miles in 50 days. While that might seem like a lot, there were four drivers participating and they travelled roughly an average 200 miles per day. That’s 50 miles per driver, or less than an hour of driving at highway speeds.