Production for major automakers numbers in the millions every year, but that doesn’t mean it’s insignificant for Maserati to increase production to 50,000 units by 2015.
Last year the company only managed to sell 6,159 cars, which was actually an 8.5 percent increase. No doubt the ambitious marketing strategies and business savvy Fiat CEO Sergio Marchionne brings to the company has something to do with the rapid growth.
In order to meet the high ambitions, the brand says it will introduce three new models in distinct market segments. Managing that massive production jump will take significant resources, some of which will come from Fiat’s recently-acquired Turin production plant, where Maserati vehicles will also be assembled.
If it meets the goal, it will represent an increase of almost 812% over 2011, something the company might struggle to meet. It failed to meet growth goals in the past which were significantly smaller, but maybe new models and Marchionne’s leadership will be the magic beanstalk Maserati needs to climb.
[Source: Detroit News]