Jamming tons of people into a small car is a comedic staple in the clown community, and now Chevrolet is using the tactic as a competition to see how many rugby players can fit in the Chevrolet Sonic.
The rules are simple, all doors on the vehicle must be shut, and all body parts must be completely inside the car. The challenge is taking place in the UK, and is open to all amateur and semi-pro rugby clubs that want to participate. The club that fits the most players will take home new rugby gear and goodies.
Cambridge-based Shelford Rugby club was the first to tackle the challenge (seen above), and managed to squeeze 11 players into the sub-compact.