Chevrolet SS Will Cost More than It’s Worth

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Chevrolet SS Will Cost More than It’s Worth

A Holden-sourced hotrod for the U.S. has all but been confirmed by GM after an OnStar slipup and the resulting media storm, but official details are still just out of reach. Even without that information, there’s a reasonable argument to be made that the rear-drive Chevrolet SS will be less than prolific. 

Aussie dollars are thriving in the world market right now — a huge change from just a few years ago where it was a nothing-currency valued well-under the U.S. dollar. Why should you care, you may ask? It’s really very simple.

Australia’s strong exports are sending its dollar through the roof, which means anything exported from the country will also be more expensive. A certain Chevrolet SS that perked so many ears in recent weeks falls smack dab in the middle of that category. Simply put, under the current economic climate, you probably cant afford to buy one.

Even the folks who can might choose not to. The truth is, unless you have some sort of misplaced loyalty to either GM or Holden, there will probably be a competing car with better per-dollar value.

With details still totally in the dark, folks like us start dreaming and that’s exactly what automakers count on. Media members create a buzz and that helps sales, but don’t forget that the Chevrolet SS will likely be a reiteration of the previous U.S. Holden Commodore (the Pontiac G8). While it had impressive specifications and a big V8, lackluster sales and an almost automatic-exclusive drivetrain spelled the G8’s doom.

At its peak, the Aussie dollar sat in February at 1.08 to the Greenback. It’s true that the disparity between our currencies is shrinking, but the fact remains that Australia’s success is due largely to Chinese demand for its goods, something that is likely to continue for the immediate future.

Given that, it seems reasonable to assert that a Caprice, G8 successor, Chevrolet SS, or whatever the company labels it will be priced as a niche car. People with money to burn and a keen sense of individuality may find merit in something like that, but it isn’t a recipe for mass appeal.

Similarly, it’s doubtful that the cars will be easy to market in fleets, that is unless GM is willing to stretch the already razor-thin margins associated with that sort of deal.

The end result? Don’t hold your breath for a hot Holden in North America at a reasonable price — you’ll turn blue and keel over first.

GALLERY: 2014 Chevy SS

2014-Chevrolet-SS-Dark.jpg2014-Chevrolet-SS-003.jpg0000031353-2014_Chevrolet_SS_Daytona_01.jpg0000031353-2014_Chevrolet_Performance_Daytona_01.jpg2014-Chevrolet-SS-TwoSS_b.jpg0000031353-2014_Chevrolet_SS_Interior06.jpg

  • Slawson

    Bring the Maloo!  I would buy that!!! 

  • http://www.facebook.com/L5gcw0b Glen Wofford

    “..lackluster sales and an almost automatic-exclusive drivetrain spelled
    the G8′s doom.”  Or maybe it was because Pontiac got axed, ya’ think?  And what does “almost automatic-exclusive” even mean?  BTW, this car is already sold here exclusively as a police package vehicle.

  • fracuss

    Who says they won’t build them in the U.S. to lower the price.
    Otherwise what is the point of featuring the SS in NASCAR and then having it be a niche market.

  • Rgraf77

    The G8 GXP was offered with a 6 speed manual. Research before writing invalid information!

  • rpvmeyer

     Your response has nothing to do with my comment.

  • Rgraf77

    My mistake, that comment was intended for the article. 

  • Tour2002

    What a horribly written article. The G8 never stayed on the lots. It was only made 2 years because Pontiac was cut. You still can’t find them on used lots. I always assumed anyone writing an article should know a little about the subject they are writing of. Horrible. 

  • Michael Andrella

    This is the most ignorant article, the G8 was the best bang for the buck when it came out. The only cars comparable were high-end German sedans costing thousands more.

  • Bill Sandusky

    If they can’t put the SS in the $40k range, people who want a race sedan will buy a CTS-V.  Personally I would buy a used G8 GXP over the SS.

  • Taylorh17

    He’s wrong on the price. It will sell for pretty much what the g8 gt sold for or what the camaro goes for. Hs forgetting these cars are NOT being built in Australia. The biggest contribution Holden will have on these cars in the chassis. They are shipped to GM and then Chevrolet builds there body on that frame. They are using many queues from the original g8 but the g8 was built the exact same way. So very little increase on price from Australia but what will bump cost is probably the new technology packages they install into these vehicles which from concept the stereo system and nab screens are all built into the dash as many cars are these days which greatly reduces the aftermarket for it because now you have built these oblong and irregular dash setups that unless you’re going to fabricate your own dash for a stereo system, won’t happen too soon. That may also be a good thing too. Not allowing you to ruin your own stereo system and car electronics as most car computer ecus are connected to those bloody things

  • mikegto06

    For that price I stick to saving up for a 2013-14 Cadillac ATS 3.6.

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