In an effort to help showcase Ferrari products to the huge Chinese market, the Italian automaker has opened up an exhibit in the Shanghai Expo Park.
The exhibition showcases Ferrari’s cars, history, technology and passion to visitors, and hopes to solidify the link between China and Ferrari. China is a huge market for all automakers, and every one seems to be working at full strength to gain popularity in the country.
“For millions of people around the world, Ferrari represents the pinnacle of Italian culture,” said Piero Ferrari, Vice Chairman of Ferrari “It is a symbol of passion, success and the constant pursuit of excellence. It has always been our wish to share Ferrari’s unique history and culture with the people of China who have shown great affection for the Prancing Horse and with whom we share core values such as respect for tradition and a tenacious spirit of innovation.” Ferrari said.
The exhibition will run all-year long, and will focus on different elements throughout the year. These elements will include: Ferrari in China, Green, Product, Design and Racing. The display will have a variety of text, images and videos on display, but what will really bring in viewers is the number of items that will be brought in from the Ferrari Museum in Maranello.
Among those items from the museum are cars chosen for specific reasons: the 348 TS as the first Ferrari to enter the Chinese mainland market, a 275 GTB4, a 365 GTB4 Daytona; the 750 Monza sports prototype and the FF, Ferrari’s first four-seater four-wheel drive model.
New and impressive technologies will also be on display including Ferrari’s HY-KERS system which combines a traditional Ferrari V12 engine with two electric motors.
Check out the gallery below to see more about the Ferrari Exhibit.