Later this week, Ferrari will honor Queen Elizabeth II by bringing a parade of historic cars to the Diamond Jubilee.
While the Italian automaker doesn’t seem intimately linked with British royalty, it is tied through its badge to high-level horsemanship. Not only will there be scores of Ferrai owners showing their cars off on the Windsor Castle ground, but the automaker will be escorted by the 4th Mounted Carabinieri Regiment performing the famous Historic Carosello, which the company helps support financially.
According to a release by the company, the Carabinieri and Ferrari share in an reverence for Italian tradition. True as that might be, it seems like a bit of a departure from tradition to have cars involved in a show of horsemanship.
Regardless, it’s a chance for the company to distinguish itself and its clients. It’s a good thing Lamborghini doesn’t try to do the same thing — a fighting bull would be much more threatening. The only place that sort of thing seems even remotely feasible is in Pamplona.
The event will take place from May 10 through 13, and Ferrari will be represented by Luca di Montezemolo on the final evening where the Queen will be attending. Ferrari’s grandiose appearance will be choreographed to music and will showcase both the horses and rider’s skill.