When it goes on sale, the Fiat Abarth 695 Maserati Edition won’t be available in the U.S. and that’s a good thing because dealers would have to tack “unsellable” onto its laughably long name.
Granted, the limited-run Fiat is about as attractive as anything from the automaker can be. It features a “Bordeaux” red paint and sumptuous leather interior that people probably expect after reading the Maserati name. With 180 hp, the tiny luxury car is even more powerful than the already-peppy 500 Abarth. If you stumbled over calling a Fiat a luxury car, you’re not alone.
It isn’t one, yet it wants to be. From its special 17-inch alloy wheels to the floating brake discs hugged by Brembo callipers to the admittedly attractive aesthetics, there’s no denying that this is a sexy car (even if it does have a silly shape). Unfortunately, the fairytale ends right where the price comes in.
Brits looking to tool around in scaled-down style are going to be forking over 32,000 pounds which roughly translates to more than $50,000.
At that price you could be driving a BMW 5 Series, dignity intact and handsome leather abound without worrying about why your knees are so near the steering wheel. That’s right, the limited-production Fiat costs about as much as the upcoming Tesla Model S, a Shelby GT500, or any number of other amazing cars that slot in around the 50k price point.
Sure a car that size with 180 hp is going to seem very fast, but Fiat is going to need 499 very special little people in order to sell the cars. It’s a good thing the U.K. isn’t in the Eurozone.