The latest commercial barely even mentions Fiat, the only hint of the automaker is the Fiat Palio that the couple we see is driving in. The commercial then takes a quick turn, as a discussion between the couple leads to the woman’s confession about her intention to get a boob-job.
A stereotypical male reaction follows, complete with dream sequence and gratuitous cleavage shots. Fiat is clearly trying to shed its woman friendly image by appealing to male sensibilities.
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