Home / Auto News / News article: Fiat 'Boob-Job' Ad Aimed at Male Demographic - AutoGuide.com News
 |  May 14 2012, 12:45 PM

Car advertising is always aimed at a key demographic, and the newest spot from Fiat Argentina reinforces its slew of commercials aimed directly at men. 

The latest commercial barely even mentions Fiat, the only hint of the automaker is the Fiat Palio that the couple we see is driving in. The commercial then takes a quick turn, as a discussion between the couple leads to the woman’s confession about her intention to get a boob-job.

A stereotypical male reaction follows, complete with dream sequence and gratuitous cleavage shots. Fiat is clearly trying to shed its woman friendly image by appealing to male sensibilities.

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