Ford is donating a 2013 Mustang GT as part of SEMA‘s “Mustang Build Powered by Women” project, which is designed to shine the light on women working in the automotive aftermarket industry and to hopefully encourage more women to seek the same career path.
The American automaker is also lending its leading female designers to work with Theresa Contreras of the SEMA Businesswomen’s Network (SBN) to develop three design renderings for the build project. Those three designs will then be posted online through Source Interlink Media’s websites so that fans can vote on their favorite. Voting will begin on May 23 and will end on June 3, and the winning design will be announced on June 5.
Building of the project will take place at Source Interlink Media’s Headquarters out in El Segundo, California starting in July and ending sometime in August. Source Interlink will also have several of its female employees involved in the build and it’s expected that every facet of the car will be customized from engine to interior to sound system and paint. After the project finishes the Mustang GT will be auctioned off with the proceeds going to the SEMA Memorial Scholarship Fund.
“Ford Motor Co. is enthusiastic about sponsoring the SEMA Mustang Build,” said Sherry Kollien, SBN project vehicle Coordinator for Ford. “The Mustang is the ideal vehicle for the project given its broad demographic appeal and its ability to be customized to fit the unique needs of all consumers, enthusiasts and women across multiple life stages. We have long known that women have more than 50 percent decision-making power in vehicle purchase decisions, but increasingly they are customizing to match their own unique personalities.”