McLaren Automotive is expanding around the world, especially in markets where the demand for such high end super cars is in large supply, hence the release of this promo video, which solidifies the companies presence in the Middle East.
A desolate desert backdrop sets the scene for a ride in a McLaren MP4-12C, eventually giving way to the Yas Marina Circuit in Abu Dhabi, where we get to see the car perform on the track. The spot is put together well, with high production value, adding more allure to the already beautiful car.
The Middle Eastern market’s need for expensive bespoke cars is higher than ever before, and a super car such as this will fit in nicely with the typical demographic of middle eastern car buyers. The promo even goes as far to list exactly where the dealers are located, just in case you didn’t know.
Watch the video below.
Get the Flash Player to see this player.