Every year, Bank of America Merrill Lynch releases its Car Wars industry analysis report which examines how long a model lives before a refresh, market share increases and share price predictions. The most recent of those insists that there will be a new F-Series pickup truck and a swath of new Ford/Lincoln cars to boot.
It predicts that Ford will refresh 46 percent of its line (by volume) in 2015. That list will include a new Mustang (as we already know) which will be the first major styling change to the pony car in quite some time. Aside from that, expect a new pickup truck, a Lincoln MKS, a for Taurus and a Ford Fiesta.
A new Lincoln MKD small crossover and MKC sedan are also possible in 2014, and a new MKS and an Aviator large crossover could come in 2016.
While information on a new Mustang or F-150 shouldn’t really come as a surprise, it’s interesting that Lincoln might be doing something with the MKC name and the Aviator. The MKC badge would suggest a compact luxury entrant, something currently offered in the Acura ILX and Buick Verano.
Meanwhile, the Aviator would be another large crossover for the brand, either capable of replacing the MKT, or functioning as a separate, Explorer-based, vehicle.
Zooming out from a micro to macro view, it looks like Lincoln is aiming to form its lineup into direct competition with Buick and Acura. A large crossover could compete with the MDX, while the mostly-unmolested compact luxury market segment would get a third wheel to increase competition.