Following a national roll-out of the iQ, Scion is now considering the micro sub-compact for use in car sharing programs.
According to an article from Wards Auto, Scion vice president Jack Hollis calls his division “A lab to attract new buyers” to the Toyota brand.
In that sense the iQ has been doing a Scion a huge service. Apparently around 60 percent of Scion iQ buyers are new to Toyota. Scion is also seen as one of Toyota’s youth oriented brand, which is why they’re investigating the car sharing partnership.
“It would be stupid to deny the fact that the youth are seeing car sharing as valuable,” Hollis said. He plans to avoid any short-term trial programs, and seems to prefer a more committed first step into the car-sharing arena.
Among the names mentioned by the Wards Auto article, is Zipcar, one of the most popular and well known car-sharing programs. Hollis has apparently been in talks with Zipcar, so it might not be too far off to see a Scion iQ in the car-sharing fleet.
[Source: Ward’s Auto]