SRT Viper Will Require Dealer Certification: Brand Boss Says

SRT Viper Will Require Dealer Certification: Brand Boss Says

Don’t look to your nearest Dodge dealer for the new SRT Viper, that is unless it has already sold a number of the supercars and other SRT vehicles in the past.

SRT Boss Ralph Gilles said yesterday in an interview with AutoBlog that there will be a dealer certification process necessary for a lot to sell the sexy new snake. It’s part of a push by the automaker to ensure that beyond selling the next great American supercar, it’s also providing the level of service customers expect when making a six-figure purchase.

That means dealer staff will need to undergo additional training to service and sell the upcoming SRT Viper.

“It’s going to be a qualified dealer situation… The ones who do the dealer training in terms of the tech. I want a tech. I want a display car. I want all these things. There’s going to be a list. It’s not going to be impossible, it’s just that someone has to put in the extra effort and say ‘I’m an SRT dealer,'” Gilles said.

Despite not having official pricing, buyers are apparently already starting to line up for a shot at owning the restyled supercar. Given the new restrictions associated with selling one, Chrysler is already approaching dealerships with sales records suggesting they might be good candidates for certification.

That all boils down to one thing: getting your hands on the new Viper might be harder than making it to the local Chrysler dealer first with a suitcase of unmarked bills.

[Source: AutoBlog]

  • Viper Fan

    Mine is already on order! Can’t wait to smoke some Vettes!

  • cell phone cases

    It’s also providing the level of service customers expect !


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