10. MINI: 10.1%
Thanks to data from automotive research firm Polk, we were able to compile a list of the top 10 most popular automakers for buyers aged 18 to 34 – roughly the Gen Y set.
There are quite a few surprises on the list, most notably that Scion is missing. The Toyota spin-off brand was designed to target specifically that age group but weren’t even on the top 10 that were most successful at targeting young buyers last year. Also, you may be surprised by the differences between the top cars for teens and the automakers that made it onto this list.
Starting off the top 10 is MINI, the British automaker known to make fun and compact, yet functional cars. The Cooper models has a near cult following in the automotive community and with just over 10 percent of its buyers between 18 and 34 years old, it’s obvious that the younger Gen Y embrace what MINI is all about.