Ravenous demand for the Toyota Prius c drove dealerships to jack prices up above the MSRP when it initially launched, but that isn’t helping it win any extra points with Consumer Reports which said it couldn’t recommend the vehicle.
The negative report stemmed from the organization complaining that the car had a noisy and harsh ride, ultimately resulting in a 53 out of 100 score, putting it one point below the Honda Insight. Despite that, it is expected to be very reliable and got exceptional gas mileage: 37/43 mpg in the city and on the highway in the group’s tests.
As an information source that’s seen as generally objective, automakers hope for good ratings because so many people base purchasing decisions on the feedback in the print edition and online.
Still, Consumer Reports, admits it expects the car to be very reliable. For those who pay attention to the group’s recommendations, it probably seems particularly odd because Toyota generally gets more nods for its cars than most other companies.
It seems unlikely that the little Prius will suffer any significant sales damage, though. With high mileage and solid branding to back it up, there will probably still be plenty of people willing to put up with a noisy ride.