With four models that claim more than 40 mpg, the brand is well-positioned to stand as a figurehead for fuel efficiency.
“As America’s most fuel-efficient car company, we want to inspire people and show them how fuel efficiency can help their wallets and the planet at the same time, no matter what kind of car they drive,” said Hyundai North American CEO John Krafcik. “There’s a day, week or month for just about everything else, so we feel the time is right for a national Fuel Efficiency Month to help shine a spotlight on the ecological and economic benefits here.”
Should it be instated, National Fuel Efficiency Month would highlight ways drivers can be more gas conscious in everyday driving. Easy things like making sure your tires are properly inflated, not throttling the gas pedal and using cruise control on the highway can all help a car burn less gas. While that might be common information to you, there are plenty of people who don’t realize how dramatic the difference can be.
Hyundai’s campaign to designate the month kicks off today, on World Environment Day with events in New York, Austin, Chicago and Las Vegas. Updates on the petition will also be posted on its Facebook page.