Lexus F Sport Fridays Hopes to Raise Awareness of Performance Sub-Brand – Video

Lexus F Sport Fridays Hopes to Raise Awareness of Performance Sub-Brand – Video

One could argue that the F Sport brand hasn’t exactly been a resounding success for Lexus, or at least as much as they had hoped it would have been by now.

But the Japanese automaker is looking to make a push on its performance accessory line, launching a new series titled ‘F Sport Fridays’ in hopes to raise awareness on the brand through videos. Essentially, F Sport Fridays will educate consumers on what F SPORT is, where it came from, and what its goal is.

Unfortunately, F Sport Fridays isn’t exactly the most exciting thing to watch, especially on a Friday. Jeff Koford, Lexus F Sport Performance Manager, does a great job explaining what F Sport is and what it has to offer, but the video lacks the things that would inspire us to run out and buy ourselves F Sport products. So if you’re listening F Sport, showing some real footage of a car testing on the track while explaining about Fuji Speedway would go a long way with your potential consumers.

Watch the first installment of F SPORT Fridays after the break.

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