Home / Auto News / News article: New Nissan Slogan Debuts with Altima, Four New Commercials - AutoGuide.com News
 |  Jun 19 2012, 4:15 PM

Expect a new ring to Nissan’s commercials: After two years of proclaiming “innovation for all,” the brand is changing its tune.

Instead, you’re going to be hearing the slogan “innovation that excites,” a message that’s more in line with the company’s global image. It first started using the “exciting” version with the U.K. launch of its Juke small crossover. Now the same line will accompany the redesigned Altima, in the first of four new commercials that you can watch below.

The first ad gives an organic-looking animation of the Altima taking shape. In the second ad we see an Altima drifting around New York city streets and pulling stunts, highlighting its best-in-class fuel economy and acceleration. The third and fourth spots take a comical approach to underscoring the car’s fuel mileage and tire pressure system.

With shipments already underway, Nissan is assigning steep sales quotas to keep the car in its number 2 sales spot. Aside from creative commercials, Nissan is taking steps to ramp up production in an effort to keep it ahead of the Honda Accord and closer to the Toyota Camry.

 

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