Lack of charging infrastructure is still an issue when it comes to electric cars, but Nissan is trying to change this with its ‘Big Turn On’ initiative.
The idea of the campaign is to expose the Nissan Leaf as well as electric-car technology to more people. Becoming turned on involves either taking a test drive in a Leaf or clicking onto a dedicated contest website, and at the end of the contest, the city or town with the most turned on people will get 30 Nissan-designed quick chargers donated to them by the company.
You can also win a Nissan Leaf by exposing the most people to the all-electric car. The contest is specific to France, Germany, the Netherlands and the UK, but just goes to show that Nissan is investing in its electric technology in a big way.
The target of the campaign was to have one-million people turned on to the car in one month, but the expactation was exceeded, and the one million mark was hit 15 days early.
“It shows that more and more people are realising that cars like Nissan LEAF are a real alternative. While Nissan might have reached its target early, The Big Turn On will continue to spread the word about the 100% electric LEAF,” said Paul Willcox, senior VP for sales and marketing in Europe.