Saab’s New Owner Seeks Rights to Name and Logo

Saab’s New Owner Seeks Rights to Name and Logo

The new owner of Swedish company Saab is seeking the rights to use the Saab name and logo on a new generation of electric cars. 

National Electric Vehicle Sweden (NEVS) purchased Saab earlier this month, but the rights to use the logo and Saab name were not included in the deal. Now, NEVS is in talks with Saab AB and truck maker Scania to gain access to the logo.

Scania still uses the logo on its heavy trucks, and the decision will ultimately come from them on whether or not NEVS will be allowed to use it. “Every use of the trademark had to be discussed,” Scania spokesman Hans-Ake Danielsson told Automotive News Europe. “NEVS can’t get hold of the Saab name until we’ve approved it. That is under discussion right now.”

Scania is also worried about its reputation being tarnished by sharing its logo with a company that they do not control. “We have to protect our good name and brand. We have to be sure the new owner will not jeopardize that name,” said Danielsson.

[Source: Automotive News]