Toyota is using Independence Day at the Fair St Louis to launch its new Creation Station Tour to offer a family-friendly introduction to the brand’s lineup through games and activities.
The tour focuses on family friendly vehicles with a rotating roster that includes the Yaris, Highlander, complete Prius family and four others.
Last year Toyota successfully launched the Prius V with its own Creation Station tour and for this year it hopes to bring more models into the fold. The Tour lets people see what Toyotas have to offer in regards to fuel-economy, cargo space, multimedia and other features.
Among the games included, participants will experience the Prius V’s cargo capacity compared to the standard version by racing to pack the cargo area of the larger car in teams. The tour also features an arts and crafts station for children, a giant dice game with prizes and a 3D photo booth that creates lenticular souvenirs.
The manufacturer is bringing such a wide variety of models because it is looking to meet the very different needs of individual families.
“We’ve expanded the Creation Station program to allow car buyers to explore our various vehicle options to find the one most fitting for their active lifestyles – no matter where those adventures take them,” said Toyota marketing executive Steve Appelbaum.
The Prius C, for instance, gets high gas mileage but a medium-sized dog would struggle to fit in the hatch area behind the seats. The Toyota Land Cruiser conversely is at home on any sort of surface but the large V8 engine is thirstier than some would prefer.
Toyota Creation Station Tour Schedule
July 4, 6-7: St. Louis, MO at Fair Saint Louis
July 13-15: Dallas TX, at Taste of Dallas
July 20-22: Baltimore, MD at Artscape
Aug. 31- Sept. 2: Aspen, CO at Jazz Aspen Snowmass
Sept. 21-23: Oakland, CA at Eat Real Festival
Sept. 28-30: Brooklyn, NY at Dumbo Arts Festival
Oct. 26-28: Denver, CO at Boo at the Zoo
Nov. 23-25: Rancho Cucamonga, CA at Bass Pro Shops
Dec. 1: San Diego, CA at Miramar Children’s Christmas Carnival