While the range-topping Model S with an 85 kw/h battery will still be priced in the six-figure range, the initial entry price is $49,900 after the $7,500 federal tax credit.
This is arguably the make-or-break effort for the company which has seen relative success compared to other brands like Fisker, at least in terms of avoiding bad press. Another kind of coverage is available today, though. The company is streaming its delivery ceremony, which is taking place in Fremont, Calif. this afternoon at 3 p.m. PDT.
Should the Model S see sales success, it’s likely to act as a stepping stone for a third generation of cars, though a failure would bode equally as badly for future models.