The world’s leading chemical company, BASF, has released its 2012 Color Trend Report, forecasting the automotive colors of the future.
According to BASF’s report, future paint shades will be “naturally cultivated” with nuanced berry and copper tones, along with natural colors such as brown, blue, and green. BASF predicts that green will become a popular color for cars in the next four to five years, despite its small role on today’s paint shades. The company also believes that popular shades of white, silver, and gray will give way to saturated colors likes blues and browns.
As it looks towards the future, BASF believes the roads will be filled with “powerful color experiences” as intensive browns, coppers, and bright emeralds fill our streets. BASF has also paid close attention to the automotive market in China, where car buyers will go out of their way to order special colors such as gold for their vehicles.
“Although popular staple colors such as silver, black and white make up approximately 50 to 80 percent of current production, there is a rich diversity of potential shades that is returning to the market,” said Paul Czornij, Technical Manager for the BASF Color Excellence group. “The increasing inclination of society to celebrate beauty in earth tones and more traditional green and blue hues is the basis for this trend.”