2012 Chevrolet Malibu Discounts Kill New Model Sales

2012 Chevrolet Malibu Discounts Kill New Model Sales

Like lambs to the slaughter, Chevrolet released its 2013 Malibu Eco mild hybrid in March to find some four months later that people prefer heavy discounts — almost bar none.

From March through June the company only reported selling 7,000 of its all-new 2013 Malibu Eco which was named Forbes most disliked car of 2012. That stands in start contrast to the 100,000 previous model year units it sold over the same period of time, hammering the point even further home that Chevrolet’s new mid size mild hybrid is less than liked, or does it?

Bungled launches happen, there’s no question about it. This might very well have been one, but then again it might not. That’s because Chevrolet is also offering ludicrous discounts on the 2012 model in an effort to clear inventory. With incentives, the old Malibu costs about $6,000 less than the 2013 model, making the old car a tempting choice.

Chevrolet might have made a smart play in liquidating its only inventory before the 2.5-liter base engined 2013 becomes available in early fall. Chevy insists that the Eco is meeting expectations by accounting for 10 percent of retail sales. Then again its never like an automaker to admit mistakes without being held at knifepoint by groups like the NHTSA.

[Source: Automotive News]