2013 Kia Optima SX Limited Pricing Starts at $36,050

2013 Kia Optima SX Limited Pricing Starts at $36,050

Blowing well past the entry-level luxury sedan market in terms of price, Kia just announced the sticker for its 2013 Optima SX Limited sedan.

Including a $775 destination fee, the car starts at $36,050, which slots it above the entry-level BMW 328i, Mercedes C250 and a long list of others.

“With the arrival of the Optima SXL, the Kia brand propels itself into a more premium class, which is something consumers have told us they want to see when they walk into our showrooms,” said Tom Loveless, Kia Motors America executive vice president in a press release today.

Based on the fully-loaded Optima SX which is already well into the mid 30’s, the Limited version uses the same 2.0-liter turbocharged engine to offer 274 hp and 269 lb-ft of torque. The pricier package adds 18-inch chrome wheels, red brake calipers, and LED lighting. Inside, Kia takes a further stab at luxury with the cabin, adding wood grain accents, high-grade Nappa leather and an electronic parking brake.

But can a Kia really compete in the luxury market? Even with premium features, can you picture choosing the Optima SX Limited over a similarly-priced German sedan? There’s no denying that the $13,875 gap between the entry-level Optima LX and it’s lavish top trim sibling is a staggering one. Now all that remains to be seen is how many will bite.

  • Stu P.

    I’m about as likely to fork over that much for an Optima as I am to try skinny dipping in Icy Hot…

  • ArtK

    Take a ride and tou will want to feel the burn….

  • Joetta2010

    My new Kia meets all my expectations and more.  It is beautifully designed and every where I go people look twice. The Dark Cherry is awesome. Quite a car.

  • Nclwatkins

    i would rather get a bmw than spend that on a kia

  • TwinScrollTurbo

    Sweet Spot is Optima EX Turbo+  – it comes with Full leather (no silly leather with cloth as in the SX), Panaoramic Sunroof, backup camera – great drivers car! – – why pay thousands more for the same engine, power drive train, sunroof but a little wood in the interior – I think this SXL is overpriced.   

  • PharmD Blogger

    I think you are right. The turbo ex is quality and efficiency at its best!

  • Ds5694

    Just bought the SX a few days ago.  The EX Turbo is ok, but the sport suspension and 45 profile tires really seperates the 2 cars.  I liked them both the the SX takes the cake.  I’m not sure the the SXL is worth the price difference, but others might disagree. 

  • Mjkrausman

    What is the best lease price and term for this vehicle?

  • http://www.facebook.com/leroy.crume.7 Leroy Crume


  • Cint4rmheaven

    They are now offering the no interest loan plan actually….

  • Adamjp11

    I recently purchased an SXL and I couldn’t be happier. The reason my decision to buy a Kia over a German car was so easy when I looked into the Warranty. Kia is proving that they can compete in the luxury world. There sales tactic is amazing; Simply put, there selling a luxury vehicle with peace of mind. On top of all that, the cost of regular maintenance is extremely cheaper on the Kia Vs. BMW/ Mercedes.

  • Aihslammer111

    Hope you plan on keeping it…..resale values are terrible!!!!!!

  • Bsman68

    actually if you do your homework …. the Kia’s residual value is right up there the big dogs, higher than Honda, and on par with Toyota, and nissan

  • S. Shumway

    Just turned in my BMW 135i for a loaded Kia Optima SX Limited! With the exception of the horse power and less than tactile steering, I am fully satisfied with my Optima and the amazing ride, numerous options, and quality of materials inside and out! And by the way for the 32,500 I paid (not the 36k plus I see quoted) it has the best stereo of any car I drove which included a bevy of 50k plus cars! When I shell out this kind of money for a German car I always feel some buyers remorse–not after buying my Optima!

  • http://twitter.com/danwi69 danny

    No one is disputing the bold tactics or the quality of the car just whether pulling up in a Kia has the same impact as pulling up in a BMW and i think we all know the answer to that.  

  • Joep56

    My wife and I bit and could not be happier. Having owned a ton of cars in our combined lifetimes – including a C6 Corvette and II Z3 that are still in the stable, and a handful of Acuras, BMWs, and Benzes that aren’t – we’re well experienced with performance and luxury cars. We bought our white SXL for just under 32k, which included a 2k competitive trade rebate  we traded a Subaru. Inside, outside, and driving experiences taken together, this car is a HOOT and the best mid-sized sedan you’ll find for the bucks. Drive one and see.

  • Dcollins252

    December 18, 2012 I bought my new 2013 Kia Optima SX Turbo. I went from a SAAB aero to a Volvo V8 XC90 then to the Optima. At first I was also a little shy to say I drive a Kia, but learned that I get different reactions when I pull up places. “Wow, what is that?” or “Sweet car”.  The turbo is amazing, even when compared to the SAAB, the interior is comfortable and sporty with awesome carbon fiber trim. Anyone that’s concerned about the impact of pulling up in a Kia verses pulling up in a BMW, should stick with the BMW because I don’t think your ego would look very good in a Kia.Quality, Looks, Warranty, Cost of ownership should all be considered when comparing Kia to anything else.  

  • Keelyvonsavoye

    I want one so bad especially the SX edition it’s just the price that gets me paying that much for a Kia when I could get a better brand like a BMW I’ve seriously fallen in love with this car. I’m 17 I own a VW Beetle it’s been a great car but I just want something nicer and more reliable before I go to college and graduate. I’m trying to save as much money as I can before I graduate to get a good down payment on my dream car I just don’t know if it’s worth that much money need help and opinions on the editions to get and if it’s really that great of. A car?!!

  • Cint4rmheaven

     I am 27 years old and sold my BMW Z4 to get this car. I bought it (the SXL Limited) trim and I LOVE it. It rides SO smooth, is so luxurious and I can guarantee you wont get all the bells and whistles that this car has in another car for the price. Well worth it. The heated and cooling front seats are amazing, the rear view camera, wood grain trim, navigation, touch entry on the interior doors are all fabulous. I NEVER have to use my car key. Just keep it in my purse and all I need to unlock/lock/start my car is my finger. This car is amazing all around and I personally highly recommend it to anyone who loves luxury for less.

  • Cint4rmheaven

     I am 27 years old and sold my BMW Z4 to get this car. I bought it (the
    SXL Limited) trim and I LOVE it. It rides SO smooth, is so luxurious and
    I can guarantee you wont get all the bells and whistles that this car
    has in another car for the price. Well worth it. The heated and cooling
    front seats are amazing, the rear view camera, wood grain trim,
    navigation, touch entry on the interior doors are all fabulous. I NEVER
    have to use my car key. Just keep it in my purse and all I need to
    unlock/lock/start my car is my finger. This car is amazing all around
    and I personally highly recommend it to anyone who loves luxury for

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