The Italian branch of BMW is helping out victims of the recent earthquake in Northern Italy by donating 100,000 Euros in aid.
The money will go to supporting education for children who were left orphaned by the disaster. Five years of support will be made available by BMW, to help these kids stay in school. All of the donations are being handled in partnership with the Italian Red Cross.
“Social commitment has always been an intrinsic part of our corporate culture and a key element of our sustainable strategy. We are proud of this special project we developed with the Italian Red Cross to offer concrete support to the children of victims to complete their schooling”, said president and managing director of BMW Italia, Franz Jung.