When the BMWi range of electric cars goes on sale in 2013, there will be new way of buying one from the brand: online.
Dealerships will still conduct the sale, but customers will have the choice to avoid going into the showroom for the traditional buying experience. BMW’s i3, which is the first scheduled to go on sale, is expected to cost about $40,000 and forecasted to sell as many units in its first year.
The online buying experience might help to make that number a reality in at least two ways. First, it could serve to make buying easier by allowing in-home access to potential clients. Second, BMW board member Ian Robertson says it will eliminate price differences between different retailers to offer a standardized buying experience.
BMWi will also showcase new technologies that haven’t been used in mass marketed cars like a carbon fiber reinforced plastic passenger cell.