The first entry into the compact luxury segment from Cadillac comes in the form of the ATS, which entered production today at the Lansing Grand River assembly plant in Michigan.
To cope with the boosted production numbers, a second shift was added at the plant, encompassed in a $190 million investment into the plant as a whole. In total, the plant employs 1,643 workers.
Meant to compete with the BMW 3-series, the ATS is designed to be a nimble handling machine, as well as a luxurious cruiser. The car starts at $33,990, and undercuts the German offerings from Audi, BMW and Mercedes.
Dealers will start receiving the all-new Cadillac ATS in August of this year.
Read AutoGuide’s review of the 2013 Cadillac ATS here.