Dodge Dart Commercial Teaches How To Design a Car

Dodge Dart Commercial Teaches How To Design a Car

Scheduled to debut during the MLB All-Star game on July 10, Dodge has created a commercial for the new Dart that gives us an inside look into the life of a car designer. 

Titled “how to change cars forever,” the idea behind the commercial is to show the grueling process involved in creating a new vehicle. The spot was also used to introduce ‘new rules’ as the new tagline for the American automaker.

To keep the commercial relevant with the young demographic that Dodge wants to capture, the music behind the commercial comes from Kanye West and Jay-Z’s latest album, and acclaimed NFL quarterback Tom Brady makes a cameo.

Watch the commercial below for a rapid fire course in automotive design.


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