Hyundai to Become Third Best Selling Retail Car Brand in America Next Year Says CEO Krafcik

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Hyundai to Become Third Best Selling Retail Car Brand in America Next Year Says CEO Krafcik

Hyundai’s combination of style and fuel economy appears to be paying off at the dealership level with the record sales allowing the Korean automaker to move past long standing industry top sellers. In fact, as of June, Hyundai has moved past Ford to become the fourth best selling brand in America when it comes to retail car sales.

That statistic does come with two important qualifications. First, “retail car sales” is a literal category and does not include truck sales; second, it also does not include fleet sales, which in some cases can be almost 40 percent of a brand’s total.

Some brands, such as Chevrolet, have fleet sales as high as 37%, while Hyundai boasts just 9 percent fleet sales. As a result, adding in fleet sales, something automakers are accused of doing to pad their sales numbers, does change the outcome significantly, dropping Hyundai to from fourth to sixth.

Speaking at a recent press event for the Veloster Turbo in La Jolla, California, Hyundai Motor America CEO John Krafcik acknowledged the extra-specific nature of this statistic, but fended off criticisms by stating that retail sales numbers are the very best evidence that consumers are responding to what Hyundai has to offer.

Sitting in fifth spot in 2011, as of June 2012 Hyundai’s retail car sales sit at 267,743 allowing the Korean automaker to move into fourth. In third place is Chevrolet at 290,107 units sold, with Honda in second at 350,827 units and in first place is Toyota with an impressive 446,459 units sold.

Moving up the ladder quickly, Krafcik isn’t ready to settle for fourth place either, commenting that Hyundai will likely surpass Chevrolet next year, making it the third best selling retail car brand in the country.

  • T. Roll

    Those numbers are BS…. too many qualifications.

  • Johnny Tightlips

    I hope we see Hyundai move even higher up. It would solidify it as being an automaker for the new generation, where buyers are proud to be Hyundai owners, instead of the Toyota and Honda-fans we see today.

  • WetDogSmell

    Hyundai?! Really? Sad. 

  • guest

    Spoken like someone still used to 90’s Hyundais.  The company has made leaps and bounds the last 10 years and the next generation genesis coupe will be on par with the so called pony cars.  They have some of the best tech packages now.  Interiors are getting to be top notch.  Styling is always a subjective thing but their cars have improved more in the last decade that any other manufacturer in the us Imo.  My boss went from a 02 lexus gs to a 08 genesis sedan and says it is better built then his gs.  

  • EFCON

    Funny, I thought it said third best RENTAL car brand,  Now that I agree with…

  • jesuis2

    15% of Toyota sales for the 1st 6 months went to fleet; and considering how much Toyota sells in volume, that’s way more than what Hyundai sells to fleet.

  • Jason3000

    I don’t see what at all the hype is about with Hyundai. I’ve driven many of their new models, and they suck to drive. There is a lot of tire noise and their cars understeer constantly. Also, I recently rented a Hyundai Sonata, and I remember that the mpg was nowhere near the suggested mpg. People who want attention but have no money buy Hyundai cars for looks, which also perplexes me. The styling seems way overdone, like it’s trying too hard to be something it’s not. And Toyota and Honda are still so much better, their cars have the best quality and mpg and performance. 

  • Etrillion

    an where is Ford

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