A vehicle appeal study of 2012 models has just been released by J.D. Power and Associates, and it shows that smaller cars are becoming more desirable for consumers.
Out of a possible 1000 points, the average appeal score for cars in the sub-compact/compact market was 765, which is the same score that the average mid-size vehicle claimed in the study four years ago. Mid-size premium vehicles on average scored 844 for 2012, while just four years ago large premium vehicles banked the same score.
The study also found that 27 percent of new car buyers downsized their car, while just 13 percent opted for a larger vehicle. Gas mileage is cited as the main reason why people are downsizing, and 47 percent of new car buyers say that fuel consumption is the most important factor when considering a new vehicle.
Chevrolet walked away with the most wins from the study, with three of the brands vehicles sitting on top of their segment. The Sonic, Volt and Avalanche all walked away with the most appeal in their segments, while seven other brands took two wins each. Audi for the A6 and A8, Dodge with the Challenger and Charger, Ford for the Expedition and Flex, Kia with the Optima and Soul, MINI for the Countryman and Coupe/Roadster, Nissan with the Frontier and Quest and finally Porsche with the Cayenne and 911.
Porsche took the honor of being the most appealing nameplate for its eighth consecutive year, while Dodge, Jaguar and Land Rover receive the best overall improvement over last year.