Fisker automotive is teaming up with Hollywood star Leonardo DiCaprio to promote global sustainability.
DiCaprio will be featured in a number of marketing campaigns to promote sustainable living, and how Fisker’s automobiles tie into living green. In return, Fisker will support the the Leonardo DiCaprio foundation which does charitable work worldwide.
“My foundation supports efforts to secure a sustainable future for our planet and all its inhabitants,” says DiCaprio. “I am delighted to be working with Fisker Automotive to promote this shared vision.”
DiCaprio is an investor into the company, and also recieved the very first Fisker Karma that rolled off of the line in 2011.
“Fisker’s approach to responsible luxury goes well beyond minimizing fuel consumption and tailpipe emissions. Fisker uses renewable materials and the lowest-impact technologies at every stage of the engineering, production and marketing processes,” said Henrik Fisker.