Range Rover Evoque Production Boosted for US Demand

Range Rover Evoque Production Boosted for US Demand

It’s no secret that the Range Rover Evoque is popular. As the 2012 North American Truck of the Year, its striking styling and relatively low starting price is proving to be a formula for success, but how much of a success is it?

More than what the company currently builds according to feedback from dealers that can’t keep them on the lot. Jaguar Land Rover North America CEO Andy Goss says the U.S. will be receiving 33 percent more Evoques, bringing the total up to 1,000 per month.

Starting at $43,995 before delivery, the Evoque is the most affordable in the Range Rover line. Land Rover sales were up 21 percent in the first six months of 2012 compared to last year, a trend Goss expects to continue.

Talk of a possible Evoque convertible could serve to further spur sales in Land Rovers favor if it is well received, but soft top SUVs are unusual and can be a tough sell. Nissan’s Murano CrossCabriolet isn’t given a separate section in the company’s sales reports, but the unusual car’s scarcity speaks to how difficult something like that can be to sell.

[Source: Automotive News]